Where can I find resources or databases for my Marketing research paper?
Answer
In addition to using databases like ProQuest and EBSCO's Academic Search Complete to find articles on your topic, check out the Marketing LibGuide. It has additional non-article databases that will help you discover marketing segments and customer personas, as well as demographic information that is valuable when you are putting together a marketing plan.
If you are working on an international marketing topic, look at the links available from the International Business LibGuide.